Muscle Cars Why Now

Nearly everything would argue against bringing back the muscle cars of the 60's: Mustangs, Camaros, and Dodge Chargers.Gas is around $3 a gallon, and if Iran has its way, that price could spike to $5 and above.SUV sales are finally shrinking, and even Hummers have been downsizing.

And there's that matter of political correctness. Sooner or later, Americans are going to join W and admit they're gas guzzling junkies, and find cutting back, patriotic.But these notions aren't dampening the lust for muscle cars.

Why are they so appealing?.In their last heyday, around 1964-1972, Vietnam was raging. Now we're in Iraq, and an exit strategy from that war seems about as elusive as finding our way out of the jungle was some thirty-plus years ago.In the middle 1950's, we were given the Corvette and the Thunderbird, along with the Korean War.I think there's a connection: When we're up to our necks in foreign quicksand, we like to kick butt back home, on the streets, in the only socially acceptable manner we have, by burning rubber.This muscle-mania has something to do with collective self-respect, I believe.

I drove a rented 2005 Thunderbird on vacation recently, and it gave me a thrill. I was happy to be getting such a kick out of an American ride for a change.So, buckle up and have some fun.

And did I mention the EPA mileage estimates on these hotties isn't all THAT bad!.


Gary S. Goodman, President of, is a popular keynote speaker, management consultant, and seminar leader and the best-selling author of 12 books, including Reach Out & Sell Someone® and Monitoring, Measuring & Managing Customer Service, and the audio program, "The Law of Large Numbers: How To Make Success Inevitable," published by Nightingale-Conant. He is a frequent guest on radio and television, worldwide.

A Ph.D. from USC's Annenberg School, a Loyola lawyer, and an MBA from the Peter F. Drucker School at Claremont Graduate University, Gary offers programs through UCLA Extension and numerous universities, trade associations, and other organizations in the United States and abroad. He holds the rank of Shodan, 1st Degree Black Belt in Kenpo Karate.

He is headquartered in Glendale, California, and he can be reached at (818) 243-7338 or at:

By: Dr. Gary S. Goodman

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